{"id":9723,"date":"2016-06-03T08:41:11","date_gmt":"2016-06-03T06:41:11","guid":{"rendered":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/?p=9723"},"modified":"2016-06-03T08:41:11","modified_gmt":"2016-06-03T06:41:11","slug":"lemployer-branding-est-partout-mais-est-ce-vraiment-aussi-complique-quil-ny-parait","status":"publish","type":"post","link":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2016\/06\/lemployer-branding-est-partout-mais-est-ce-vraiment-aussi-complique-quil-ny-parait\/","title":{"rendered":"L\u2019Employer Branding est partout\u2026 mais est-ce vraiment aussi compliqu\u00e9 qu\u2019il n’y para\u00eet ?"},"content":{"rendered":"

\"Googleoffice\"<\/p>\n

Encore une fois Google est le \u00ab\u00a0Great(est) Place to Work\u00a0\u00bb parmi les grandes entreprises. <\/a>Les repas gratuits, les v\u00e9los en libre servie et le toboggan au bureau font-ils vraiment la diff\u00e9rence\u00a0? Cela suffit-il pour favoriser l\u2019Employer Branding ? Bien s\u00fbr que non. Mais alors, que peut faire une entreprise concr\u00e8tement\u00a0?<\/p>\n

Le lien \u00e9motionnel entre le collaborateur et l\u2019entreprise est tr\u00e8s important, et n’est pas chose facile \u00e0 mettre en place. Une entreprise doit savoir quels aspects de sa marque suscitent la convoitise, et lesquels font une r\u00e9elle diff\u00e9rence. Car uniquement ceux-l\u00e0 apportent en fin de compte le lien affectif d\u00e9sir\u00e9. Ensuite, ces aspects doivent \u00eatre transmis de mani\u00e8re authentique et en\u00a0fonction de leurs\u00a0groupes\u00a0cibles.<\/p>\n

Mais comment y arrive-t-on ? Tout d\u2019abord, une entreprise doit d\u00e9finir ce qu\u2019elle repr\u00e9sente. Quelle est notre identit\u00e9 ? Que faisons-nous particuli\u00e8rement bien ? Qu\u2019offrons-nous \u00e0 nos collaborateurs\u00a0? En quoi sommes-nous diff\u00e9rents de la concurrence ?<\/p>\n

Bien \u00e9videmment, cela ne se d\u00e9finit pas autour d\u2019une table de r\u00e9union\u00a0; posez la question \u00e0 vos collaborateurs actuels, \u00e0 vos partenaires, et, surtout, \u00e0 vos clients. Ainsi vous apprendrez comment votre entreprise est per\u00e7ue, de l\u2019int\u00e9rieur comme de l\u2019ext\u00e9rieur, ainsi ce que les gens attendent d\u2019elle. En particulier la vision des clients n\u2019est trop souvent pas prise en compte.<\/p>\n

Une bonne analyse de la situation aide \u00e0 comprendre ce qui est d\u00e9sir\u00e9 depuis l\u2019ext\u00e9rieur. Une coordination \u00e9troite avec les atouts qui ont \u00e9t\u00e9 mis en \u00e9vidence m\u00e8ne automatiquement \u00e0 la perspicacit\u00e9 de quels aspects rendent r\u00e9ellement votre entreprise diff\u00e9rente et attrayante. Faites attention \u00e0 ces points dans vos communications, mettez-y le focus- m\u00eame s\u2019il y aurait encore beaucoup d\u2019autres choses \u00e0 dire- et assurez-vous de la constance et la redondance dans vos messages. Voil\u00e0 de l\u2019Employer Branding efficace.<\/p>\n

Ah et au fait, l\u2019analyse des meilleurs employeurs a men\u00e9 Great Place to Work \u00e0 la conclusion\u00a0que les collaborateurs souhaitent surtout une chose de la part de leur employeur\u00a0: l\u2019engagement que tout le monde poursuivent les m\u00eames objectifs (source<\/a>). En fin de compte, c\u2019est plut\u00f4t simple\u2026 enfin….<\/p>\n","protected":false},"excerpt":{"rendered":"

Encore une fois Google est le \u00ab\u00a0Great(est) Place to Work\u00a0\u00bb parmi les grandes entreprises. Les repas gratuits, les v\u00e9los en libre servie…<\/p>\n","protected":false},"author":26,"featured_media":9814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1711],"tags":[944,1712,1713,1693],"class_list":["post-9723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-employeur","tag-employer-branding","tag-marque-employeur","tag-recrutement","tag-rh"],"acf":[],"yoast_head":"\nL\u2019Employer Branding est partout\u2026 mais est-ce vraiment aussi compliqu\u00e9 qu\u2019il n'y para\u00eet ? | JobCloud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2016\/06\/lemployer-branding-est-partout-mais-est-ce-vraiment-aussi-complique-quil-ny-parait\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Employer Branding est partout\u2026 mais est-ce vraiment aussi compliqu\u00e9 qu\u2019il n'y para\u00eet ? | JobCloud\" \/>\n<meta property=\"og:description\" content=\"Encore une fois Google est le \u00ab\u00a0Great(est) Place to Work\u00a0\u00bb parmi les grandes entreprises. 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