{"id":8438,"date":"2015-06-05T11:44:49","date_gmt":"2015-06-05T09:44:49","guid":{"rendered":"http:\/\/blog.jobup.ch\/?p=8438"},"modified":"2015-06-05T11:44:49","modified_gmt":"2015-06-05T09:44:49","slug":"etude-de-notoriete-2015-jobup-ch-reelue-plateforme-preferee-des-romands","status":"publish","type":"post","link":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2015\/06\/etude-de-notoriete-2015-jobup-ch-reelue-plateforme-preferee-des-romands\/","title":{"rendered":"Etude de notori\u00e9t\u00e9 2015 &#8211; jobup.ch r\u00e9\u00e9lue plateforme pr\u00e9f\u00e9r\u00e9e des Romands"},"content":{"rendered":"<p><span style=\"color: #00859b;\"><strong>Notori\u00e9t\u00e9 et tendances: des r\u00e9sultats r\u00e9jouissants<\/strong><\/span><\/p>\n<p>Pour cette nouvelle ann\u00e9e cons\u00e9cutive, la plateforme jobup.ch confirme sa position de leader sur le march\u00e9 en \u00e9tant \u00e9lue plateforme pr\u00e9f\u00e9r\u00e9e et la plus\u00a0connue par les candidats. Elle\u00a0maintient ainsi\u00a0ses r\u00e9sultats de notori\u00e9t\u00e9 en Suisse romande avec <strong>80% de notori\u00e9t\u00e9 assist\u00e9e. <\/strong>En ce qui concerne la notori\u00e9t\u00e9 spontan\u00e9e, c&#8217;est-\u00e0-dire quels noms le panel cite spontan\u00e9ment lorsqu&#8217;on demande quels plateformes d&#8217;emploi ils connaissent sans qu&#8217;on leur en montre, <strong>le panel romand cite jobup.ch\u00a0\u00e0\u00a067%<\/strong>, suivi de loin par monster.ch (13%) et Indeed (12 %).<br \/>\nLes r\u00e9sultats pour jobs.ch sont tout aussi r\u00e9jouissants puisque la plateforme obtient une notori\u00e9t\u00e9 assist\u00e9e de 77%. Sa\u00a0notori\u00e9t\u00e9\u00a0spontan\u00e9e de 54% la\u00a0positionne ainsi non seulement n\u00b01 en Suisse allemande mais \u00e9galement au niveau national.<\/p>\n<p><span style=\"color: #00859b;\"><b>Utilisation des canaux d&#8217;information pour la recherche d&#8217;emploi<\/b><\/span><\/p>\n<p>Dans cette \u00e9tude, les candidats devaient indiquer quels canaux de\u00a0recherche d\u2019emploi ils utilisent. Les r\u00e9sultats \u00e9voluent d\u2019ann\u00e9e en ann\u00e9e avec une constance: la chute de l&#8217;utilisation des journaux. Entre 2012 et 2015, l\u2019usage des <strong>supports papiers<\/strong> a baiss\u00e9 de <strong>62% \u00e0 48% (-14%),<\/strong> alors que durant cette m\u00eame p\u00e9riode, l\u2019usage des <strong>portails d\u2019emploi en ligne<\/strong> a augment\u00e9 de <strong>50% \u00e0 63% (+13%).<\/strong><\/p>\n<p><span style=\"color: #00859b;\"><strong>Evolution des habitudes des candidats<\/strong><\/span><\/p>\n<p><span style=\"background-color: #ffffff;\">Les attentes et habitudes des candidats ont \u00e9galement \u00e9t\u00e9 exprim\u00e9es: une bon jobboard doit avoir des <strong>offres de qualit\u00e9 (pour 91% des sond\u00e9s)<\/strong>, doit permettre <strong>le d\u00e9p\u00f4t de leur CV dans une base (78%)<\/strong> et en 3\u00e8me position, avoir un <strong>grand nombre d&#8217;offres (75%)<\/strong>. En ce qui concerne la base de donn\u00e9es, plus de <strong>75% des candidats<\/strong> connaissant son existence y ont d\u00e9pos\u00e9 leur CV <strong>(avril 2015: 195&#8217;000 profils dans la base CV)<\/strong>.\u00a0Cela signifie qu\u2019une grande partie de la population, m\u00eame si elle n\u2019est pas en recherche d\u2019un emploi de mani\u00e8re active, reste ouverte aux opportunit\u00e9s et a donc un comportement passif. Si l\u2019attente des candidats actifs et passifs d\u2019\u00eatre contact\u00e9s est forte, la mani\u00e8re dont ils sont contact\u00e9s a \u00e9galement une grande importance pour eux: selon l\u2019\u00e9tude, il est primordial pour la majorit\u00e9 des sond\u00e9s que le contact soit <strong>personnalis\u00e9<\/strong> et que des r\u00e9f\u00e9rences pr\u00e9cises soient faites au profil du candidat ou au poste, sans quoi, ils risquent de ne pas y r\u00e9pondre.<\/span><\/p>\n<p><span style=\"color: #00859b;\"><strong><strong>Contexte de l\u2019\u00e9tude\u00a0<\/strong><\/strong><\/span><\/p>\n<p>Chaque ann\u00e9e depuis 2010, la soci\u00e9t\u00e9 JobCloud SA m\u00e8ne une enqu\u00eate dans toute la Suisse avec l&#8217;Institut LINK afin d\u2019\u00e9tudier les tendances en termes de recherche d\u2019emploi ainsi que la notori\u00e9t\u00e9 de nos marques. Cette ann\u00e9e, l\u2019enqu\u00eate a \u00e9t\u00e9 men\u00e9e aupr\u00e8s de 1319 personnes entre 16 et 60 ans en recherche active ou passive d\u2019un emploi.<\/p>\n<p><a href=\"http:\/\/blog.jobup.ch\/wp-content\/uploads\/2015\/06\/notoriete-02.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8461\" src=\"http:\/\/blog.jobup.ch\/wp-content\/uploads\/2015\/06\/notoriete-02.jpg\" alt=\"notoriete-02\" width=\"660\" height=\"916\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notori\u00e9t\u00e9 et tendances: des r\u00e9sultats r\u00e9jouissants Pour cette nouvelle ann\u00e9e cons\u00e9cutive, la plateforme jobup.ch confirme sa position de leader sur le march\u00e9&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1686,1685],"tags":[1716,956,1717],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-et-tendances","category-nouveautes-jobcloud-ch","tag-etude-du-marche","tag-jobcloud","tag-notoriete"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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