     {"id":50252,"date":"2022-07-25T17:20:55","date_gmt":"2022-07-25T15:20:55","guid":{"rendered":"https:\/\/www.jobcloud.ch\/c\/?p=50252"},"modified":"2022-06-23T17:40:14","modified_gmt":"2022-06-23T15:40:14","slug":"inbound-recruiting-le-marketing-au-service-du-recrutement","status":"publish","type":"post","link":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/","title":{"rendered":"Inbound recruiting: le marketing au service du recrutement"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":50253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1702],"tags":[2726,2725,2727,1713],"class_list":["post-50252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rh-et-talent-management","tag-inbound","tag-inbound-recruiting","tag-marketing-et-recrutment","tag-recrutement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound recruiting: le marketing au service du recrutement | JobCloud<\/title>\n<meta name=\"description\" content=\"L\u2019inbound recruiting est une m\u00e9thode inspir\u00e9e du marketing qui permet d\u2019attirer les talents. D\u00e9couvrez ici tous les d\u00e9tails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound recruiting: le marketing au service du recrutement | JobCloud\" \/>\n<meta property=\"og:description\" content=\"L\u2019inbound recruiting est une m\u00e9thode inspir\u00e9e du marketing qui permet d\u2019attirer les talents. D\u00e9couvrez ici tous les d\u00e9tails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\" \/>\n<meta property=\"og:site_name\" content=\"JobCloud\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-25T15:20:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Steger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Steger\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\"},\"author\":{\"name\":\"Mathias Steger\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f8af37d814987189cbef1b058a084a4\"},\"headline\":\"Inbound recruiting: le marketing au service du recrutement\",\"datePublished\":\"2022-07-25T15:20:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg\",\"keywords\":[\"Inbound\",\"Inbound Recruiting\",\"Marketing et Recrutment\",\"recrutement\"],\"articleSection\":[\"RH &amp; Talent management\"],\"inLanguage\":\"fr-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\",\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\",\"name\":\"Inbound recruiting: le marketing au service du recrutement | JobCloud\",\"isPartOf\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg\",\"datePublished\":\"2022-07-25T15:20:55+00:00\",\"description\":\"L\u2019inbound recruiting est une m\u00e9thode inspir\u00e9e du marketing qui permet d\u2019attirer les talents. D\u00e9couvrez ici tous les d\u00e9tails.\",\"inLanguage\":\"fr-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage\",\"url\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg\",\"contentUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg\",\"width\":1025,\"height\":342,\"caption\":\"Inbound Recruiting\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website\",\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/\",\"name\":\"JobCloud\",\"description\":\"JobCloud is the leading job portal for jobseekers in Switzerland\",\"publisher\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization\",\"name\":\"JobCloud\",\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg\",\"contentUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg\",\"width\":160,\"height\":37,\"caption\":\"JobCloud\"},\"image\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f8af37d814987189cbef1b058a084a4\",\"name\":\"Mathias Steger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Mathias-Steger_avatar-96x96.png\",\"url\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Mathias-Steger_avatar-96x96.png\",\"contentUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Mathias-Steger_avatar-96x96.png\",\"caption\":\"Mathias Steger\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/mathias-steger-52164a11b?\"],\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/author\/msteger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inbound recruiting: le marketing au service du recrutement | JobCloud","description":"L\u2019inbound recruiting est une m\u00e9thode inspir\u00e9e du marketing qui permet d\u2019attirer les talents. D\u00e9couvrez ici tous les d\u00e9tails.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/","og_locale":"fr_FR","og_type":"article","og_title":"Inbound recruiting: le marketing au service du recrutement | JobCloud","og_description":"L\u2019inbound recruiting est une m\u00e9thode inspir\u00e9e du marketing qui permet d\u2019attirer les talents. D\u00e9couvrez ici tous les d\u00e9tails.","og_url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/","og_site_name":"JobCloud","article_published_time":"2022-07-25T15:20:55+00:00","og_image":[{"width":1025,"height":342,"url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg","type":"image\/jpeg"}],"author":"Mathias Steger","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mathias Steger"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#article","isPartOf":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/"},"author":{"name":"Mathias Steger","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f8af37d814987189cbef1b058a084a4"},"headline":"Inbound recruiting: le marketing au service du recrutement","datePublished":"2022-07-25T15:20:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/"},"wordCount":8,"commentCount":0,"publisher":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization"},"image":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg","keywords":["Inbound","Inbound Recruiting","Marketing et Recrutment","recrutement"],"articleSection":["RH &amp; Talent management"],"inLanguage":"fr-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/","url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/","name":"Inbound recruiting: le marketing au service du recrutement | JobCloud","isPartOf":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage"},"image":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg","datePublished":"2022-07-25T15:20:55+00:00","description":"L\u2019inbound recruiting est une m\u00e9thode inspir\u00e9e du marketing qui permet d\u2019attirer les talents. D\u00e9couvrez ici tous les d\u00e9tails.","inLanguage":"fr-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/inbound-recruiting\/#primaryimage","url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg","contentUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2022\/06\/inbound-recruiting.jpg","width":1025,"height":342,"caption":"Inbound Recruiting"},{"@type":"WebSite","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website","url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/","name":"JobCloud","description":"JobCloud is the leading job portal for jobseekers in Switzerland","publisher":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CH"},{"@type":"Organization","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization","name":"JobCloud","url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg","contentUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg","width":160,"height":37,"caption":"JobCloud"},"image":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f8af37d814987189cbef1b058a084a4","name":"Mathias Steger","image":{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Mathias-Steger_avatar-96x96.png","url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Mathias-Steger_avatar-96x96.png","contentUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Mathias-Steger_avatar-96x96.png","caption":"Mathias Steger"},"sameAs":["https:\/\/www.linkedin.com\/in\/mathias-steger-52164a11b?"],"url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/author\/msteger\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/posts\/50252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/comments?post=50252"}],"version-history":[{"count":0,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/posts\/50252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/media\/50253"}],"wp:attachment":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/media?parent=50252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/categories?post=50252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/tags?post=50252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}