{"id":11542,"date":"2017-08-08T09:28:19","date_gmt":"2017-08-08T07:28:19","guid":{"rendered":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/?p=11542"},"modified":"2017-08-08T09:28:19","modified_gmt":"2017-08-08T07:28:19","slug":"la-marque-employeur-quest-ce-que-cest","status":"publish","type":"post","link":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/","title":{"rendered":"La marque employeur, c&#8217;est d\u00e9j\u00e0 fini?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":11530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1711],"tags":[944,1712,1874],"class_list":["post-11542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-employeur","tag-employer-branding","tag-marque-employeur","tag-positionnement-employeur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque employeur, c&#039;est d\u00e9j\u00e0 fini? | JobCloud<\/title>\n<meta name=\"description\" content=\"La marque employeur (ou Employer Branding) n\u2019a pas encore fait son entr\u00e9e sur le march\u00e9. Du moins pas sous la forme que m\u00e9rite sa d\u00e9nomination.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque employeur, c&#039;est d\u00e9j\u00e0 fini? | JobCloud\" \/>\n<meta property=\"og:description\" content=\"La marque employeur (ou Employer Branding) n\u2019a pas encore fait son entr\u00e9e sur le march\u00e9. Du moins pas sous la forme que m\u00e9rite sa d\u00e9nomination.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\" \/>\n<meta property=\"og:site_name\" content=\"JobCloud\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-08T07:28:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michel Ganouchi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Ganouchi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\"},\"author\":{\"name\":\"Michel Ganouchi\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f6aaf5defb91e39e17c11be10de9c1a\"},\"headline\":\"La marque employeur, c&#8217;est d\u00e9j\u00e0 fini?\",\"datePublished\":\"2017-08-08T07:28:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg\",\"keywords\":[\"Employer Branding\",\"Marque Employeur\",\"positionnement employeur\"],\"articleSection\":[\"Marque employeur\"],\"inLanguage\":\"fr-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\",\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\",\"name\":\"La marque employeur, c'est d\u00e9j\u00e0 fini? | JobCloud\",\"isPartOf\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg\",\"datePublished\":\"2017-08-08T07:28:19+00:00\",\"description\":\"La marque employeur (ou Employer Branding) n\u2019a pas encore fait son entr\u00e9e sur le march\u00e9. Du moins pas sous la forme que m\u00e9rite sa d\u00e9nomination.\",\"inLanguage\":\"fr-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage\",\"url\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg\",\"contentUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg\",\"width\":998,\"height\":434,\"caption\":\"Collaborateur tenant une note \\\"Employer Branding\\\"\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website\",\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/\",\"name\":\"JobCloud\",\"description\":\"JobCloud is the leading job portal for jobseekers in Switzerland\",\"publisher\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization\",\"name\":\"JobCloud\",\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg\",\"contentUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg\",\"width\":160,\"height\":37,\"caption\":\"JobCloud\"},\"image\":{\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f6aaf5defb91e39e17c11be10de9c1a\",\"name\":\"Michel Ganouchi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Michel-Ganouchi_avatar-96x96.jpg\",\"url\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Michel-Ganouchi_avatar-96x96.jpg\",\"contentUrl\":\"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Michel-Ganouchi_avatar-96x96.jpg\",\"caption\":\"Michel Ganouchi\"},\"sameAs\":[\"http:\/\/www.recruma.com\/\",\"https:\/\/ch.linkedin.com\/in\/ganouchi\"],\"url\":\"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/author\/michelganouchi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La marque employeur, c'est d\u00e9j\u00e0 fini? | JobCloud","description":"La marque employeur (ou Employer Branding) n\u2019a pas encore fait son entr\u00e9e sur le march\u00e9. Du moins pas sous la forme que m\u00e9rite sa d\u00e9nomination.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/","og_locale":"fr_FR","og_type":"article","og_title":"La marque employeur, c'est d\u00e9j\u00e0 fini? | JobCloud","og_description":"La marque employeur (ou Employer Branding) n\u2019a pas encore fait son entr\u00e9e sur le march\u00e9. Du moins pas sous la forme que m\u00e9rite sa d\u00e9nomination.","og_url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/","og_site_name":"JobCloud","article_published_time":"2017-08-08T07:28:19+00:00","og_image":[{"width":998,"height":434,"url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg","type":"image\/jpeg"}],"author":"Michel Ganouchi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michel Ganouchi"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#article","isPartOf":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/"},"author":{"name":"Michel Ganouchi","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f6aaf5defb91e39e17c11be10de9c1a"},"headline":"La marque employeur, c&#8217;est d\u00e9j\u00e0 fini?","datePublished":"2017-08-08T07:28:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/"},"wordCount":8,"commentCount":0,"publisher":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization"},"image":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg","keywords":["Employer Branding","Marque Employeur","positionnement employeur"],"articleSection":["Marque employeur"],"inLanguage":"fr-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/","url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/","name":"La marque employeur, c'est d\u00e9j\u00e0 fini? | JobCloud","isPartOf":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage"},"image":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg","datePublished":"2017-08-08T07:28:19+00:00","description":"La marque employeur (ou Employer Branding) n\u2019a pas encore fait son entr\u00e9e sur le march\u00e9. Du moins pas sous la forme que m\u00e9rite sa d\u00e9nomination.","inLanguage":"fr-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/2017\/08\/la-marque-employeur-quest-ce-que-cest\/#primaryimage","url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg","contentUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2017\/07\/was-employer-branding-wirklich-ist-2.jpg","width":998,"height":434,"caption":"Collaborateur tenant une note \"Employer Branding\""},{"@type":"WebSite","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#website","url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/","name":"JobCloud","description":"JobCloud is the leading job portal for jobseekers in Switzerland","publisher":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CH"},{"@type":"Organization","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#organization","name":"JobCloud","url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg","contentUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2020\/02\/jobcloude-logo.svg","width":160,"height":37,"caption":"JobCloud"},"image":{"@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/#\/schema\/person\/1f6aaf5defb91e39e17c11be10de9c1a","name":"Michel Ganouchi","image":{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Michel-Ganouchi_avatar-96x96.jpg","url":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Michel-Ganouchi_avatar-96x96.jpg","contentUrl":"https:\/\/www.jobcloud.ch\/wp-content\/uploads\/2021\/01\/Michel-Ganouchi_avatar-96x96.jpg","caption":"Michel Ganouchi"},"sameAs":["http:\/\/www.recruma.com\/","https:\/\/ch.linkedin.com\/in\/ganouchi"],"url":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/blog\/author\/michelganouchi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/posts\/11542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/comments?post=11542"}],"version-history":[{"count":0,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/posts\/11542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/media\/11530"}],"wp:attachment":[{"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/media?parent=11542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/categories?post=11542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobcloud.ch\/c\/fr-ch\/wp-json\/wp\/v2\/tags?post=11542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}