     {"id":99428,"date":"2025-07-28T08:57:03","date_gmt":"2025-07-28T06:57:03","guid":{"rendered":"https:\/\/www.jobcloud.ch\/c\/?p=99428"},"modified":"2025-07-30T15:50:01","modified_gmt":"2025-07-30T13:50:01","slug":"challenger-wanted-das-neue-employer-branding-von-sunrise","status":"publish","type":"post","link":"https:\/\/www.jobcloud.ch\/c\/de-ch\/blog\/2025\/07\/challenger-wanted-das-neue-employer-branding-von-sunrise\/","title":{"rendered":"\u201eChallengers wanted\u201c \u2013 das neue Employer Branding von Sunrise"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":95,"featured_media":99603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[966,896],"tags":[],"class_list":["post-99428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbeitsleben","category-employer-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eChallengers wanted\u201c \u2013 das neue Employer Branding von Sunrise | JobCloud<\/title>\n<meta name=\"description\" content=\"Entdecken Sie Sunrise&#039;s innovative Employer Branding Strategie mit dem Fokus auf &quot;Challengers wanted&quot;. 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